Alexandra Burnett
Fashion Buying

For this group project, we developed a retail opportunity for a fashion brand of our choice not currently based in Nottingham City Centre. We chose Astrid & Miyu and conducted market and consumer research, identified a suitable retail space, and proposed an innovative store concept. We used a Lean Canvas to outline our business strategy and presented our ideas in an elevator pitch to a panel of academics and industry professionals. Our group won an industry prize for our creative supportive material and engaging presentation style.